Kindly
The app a nursery runs on. Daily reports, messages, attendance and fees in one place, for the parents, teachers and owners who each need a different view of the same day.
Paper,
group chats,
guesswork.
Most nurseries run on a paper sheet per class, a handful of WhatsApp groups and a spreadsheet for fees. Parents want to know how the day went. Teachers don't have the time to type it out for every child. Owners can't see the business behind it.
We studied thirteen nursery platforms before designing a single screen. Most of them digitise the paperwork and stop there. Kindly starts from the teacher's day and works outward.
One photo, a whole class
Teachers already fill in a paper sheet for the class. With Kindly she photographs it once. The app drafts a report for every child, highlights anything it wasn't sure about for her to check, and she publishes them all together.
A home for each role
Parents, teachers and owners want different things from the same day. Each gets a home screen built for their job, in one app with one login.
Messaging that replaces the group chat
One-to-one with a teacher, a whole class, the staff room or every family at once. The conversations nurseries already have, in a place built for them.
Room to grow
The owner's home shows capacity against enrolment, and what the empty seats are worth. Alongside it sit tools to fill them: review requests, parent referrals and a website for the nursery.
English and Arabic
Both languages are in from the first release. The app follows the phone's setting, or the person's own choice.
All of it,
in-house.
The research, the brand, the interface, the native iOS and Android apps and the go-to-market were all done by the same small team that runs Second Bloom.
It's the clearest picture of how we work on a product: understand the people first, design until the screens are right, then build exactly what was designed.
Be one of the first.
Kindly is launching with a small first group of nurseries. Tell us about yours and we'll show you the app.
